Our Food & Philosophy
We take plant-based as a starting point to create high-end experiences, creative concepts and boundary-pushing dishes that celebrate all nature has to offer. Plates is where old-world Michelin star training is masterfully blended with new-world techniques to present an elevated take on what is possible with plant-based cooking.
“With Plates, the mission has always been the same: we want to help more people learn about and create a sustainable lifestyle in which they and their loved ones can thrive. We want to help people better understand the beneficial frequencies and flavours of plants.
On a daily basis, our foodbrains are hijacked by processed foods purpose-built to distract us from our own well-being. Plates is here to reconnect more people back with nature and educate from the ground up.” Kirk Haworth
Kirk Haworth
Chef Co-founder
Kirk Haworth leads the kitchen with unparalleled passion, inspired by his very personal journey in food and galvanised by his pursuit back to health.
After winning the North West Young Chef of the Year award at 17, Kirk went on to work under the world's top chefs at The French Laundry, Restaurant Sat Bains, The Square, The Quay and Northcote, perfecting his craft in Michelin-starred restaurants around the world for almost two decades.
In 2016, a diagnosis with Lyme Disease led him to overhaul his lifestyle and explore a plant-based diet in pursuit of health.
His unique perspective also nurtures a thoughtful working environment for his team that focuses on balance and well-being, without compromising on taste or creativity. Taking all that nature has to offer, he delivers modern British plant-based food with high-end execution.
With a focus on sustainability for people and the planet, Kirk has become a leading figure in British plant-based cookery. He is spear-heading a mission to improve chef’s wellness in the wider industry, as well as connecting people globally back to nature through the power of food.
“Sustainability is not just about the earth, the food or the ingredients - it’s about people, and creating a world that’s sustainable for all of us to flourish together in good health.”
Keeley Haworth
Co-founder & Managing Director
Raised in a family of chefs, Keeley has long combined her innate food obsession and beliefs on sustainability with her career in content and creative for global brands.
After working in nutrition and marketing for one of the world's leading sustainable food service operations, Keeley went on to start brand agency, Studio La Plage. Five years later, Plates forms an ideal platform to combine her passion for helping people to eat more plants, with creativity, health and sustainability.
She curates and oversees all creative projects at Plates, pushing the boundaries of what’s possible with food and drink to educate a global audience and create meaningful brand collaborations.
Our Story
In 2016, a diagnosis of Lyme Disease led chef co-founder Kirk Haworth to question everything in pursuit of a healthier lifestyle. Putting his near two-decades of Michelin star skills to work supported by deep research on the benefits of plant-based diets, his life was transformed. Plates was born.
From our restaurant roots in London, we’re now extending the Plates philosophy throughout the world, collaborating with a new generation of chefs and working with forward-thinking brands, food authorities, administrations and governments to help benefit more people, wherever they are.
