Inspired by Chef co-founder Kirk Haworth’s personal health journey with Chronic Lyme disease which forced him to cut out many food groups in the pursuit of health. This restriction bred creativity and led to creation of Plates food and this special campaign series being born.

Through Kirk’s journey came deeper awareness and respect for ingredients, the body and the palate. In this campaign Kirk creates from and shares many learnings discovered from through his personal journey with health and in food. From completely losing his health to slowly regaining it, this is an expression of the light that came thereafter. It’s a window into how he now thinks and creates.

“My new way of eating had to become more exciting than what I was giving up. That was my mission.” Says Kirk Haworth